Fatty Boom Batty™ Parfums · Concept 002 · Shipping

Smell like
the way home.

Fatty Boom Batty™ × The Deli Department

A joint venture between a man with no product and a department that has never once been wrong.

Eau de Hog™ is a portfolio of farm- and food-based fragrances for the Hogs. You have spent your whole life walking past the rotisserie and wondering. Now the rotisserie can walk past you. Zero bottles produced. The appraisal is unchanged.

Explore the collection Meet The Nose™ →

Zero (0) bottles produced  ·  every scent appraised at $4,000,000  ·  not tested on animals — tested on Hogs

5
scents fully disclosed
2
scents withheld (one by legal)
$4,000,000
per scent (unchanged since 2019)
41%
concentration — the legal maximum
The Collection

The grocery store,
distilled.

Five scents, fully disclosed, plus two we are not ready to disclose. Every scent is priced identically at $4,000,000. That is not a pricing strategy. That is the valuation.

🍗

ROTISSERIE™

The flagship. Worn by the person who was driving.

The scent of the way home, structured into three movements. It opens under the heat lamp, resolves onto the skin of the chicken, and settles, for years, into the upholstery. Focus groups wept. We did not ask why.

  • Top: the heat lamp
  • Heart: the skin of the chicken
  • Base: the car seat, faintly, forever
$4,000,000 · 41% · 50ml
Wear it to: the pickup line. Become the pickup line.
🌾

WET HAY™

The barn, without the barn, or any of the animals, or any of the obligations.

  • Top: rain on a tarp
  • Heart: the good bale
  • Base: tractor trust
$4,000,000 · 41% · 50ml
Wear it to: a farm-to-table restaurant you drove forty minutes to.
🥬

PRODUCE MIST™

The spray cycle, on you, every eight minutes, in perpetuity.

  • Top: the mist, mid-cycle
  • Heart: kale, being rinsed
  • Base: the floor of the store, somehow clean
$4,000,000 · 41% · 50ml
Wear it to: the cereal aisle, on a Sunday, in traffic.
🫐

DIESEL & BLUEBERRY™

Where the county road meets the crop. Nobody has ever said no to either.

  • Top: exhaust, idling
  • Heart: blueberries, by the pint
  • Base: the honor-system cash box
$4,000,000 · 41% · 50ml
Wear it to: the farm stand. Arrive early. They know.
🦃

2PM THANKSGIVING™

A whole holiday, concentrated and portable. Serves one.

  • Top: butter, at nine in the morning
  • Heart: everything, at once
  • Base: dishes, undone; football nobody chose
$4,000,000 · 41% · 50ml
Wear it to: any month that is not November, for the contrast.
🧴

SAUCE™

Name withheld by legal

A sauce our lawyers say we cannot name. You know the one. It is the good one. The one in the bag, in the cup, in the drawer of every refrigerator in the greatest country on Earth. We can say no more.

Name withheld Notes withheld
💡

HEAT LAMP™

In development, sustained

You are not ready for the heat lamp. Neither are we. It is not a note. It is a place. It holds everything at the exact temperature at which everything is fine, indefinitely, and no one has ever left it unchanged.

Scent withheld You're not ready
The Nose™

Eleven years in the
deli. Never wrong once.

Every house needs a nose. Ours came pre-trained, pre-absorbed, and permanently unavailable for follow-up questions.

01

The credentials

The Nose™ spent eleven years behind a deli counter, where he learned that a rotisserie at 5:40 in the evening does something to the American public that no focus group has ever fully captured. He has never been wrong. We have never checked. Neither has he. There has never been a reason.

The Nose™ — nose, deli, allocation. Net-7.
  • Concentration41% — the legal maximum
  • Bottles produced to date0
  • Tested on animalsNo
  • Tested on HogsContinuously
  • SillageParking lot grade
  • LongevityThe car seat, faintly, forever
  • Batch codePending, net-7
  • IFRA complianceWorking on it
Try It In Your Browser

Scratch and sniff.
Your device cannot.

We have engineered a digital scent-delivery layer. Every browser we have tested it in has declined to smell. Proceed anyway. The pad is calibrated. The pad does nothing. Neither does the product.

The pad awaits. It has awaited this whole time.

Tap the pad. Manage your expectations first.

Since your device cannot smell, here is the closest available approximation of ROTISSERIE™:

Topthe heat lamp
Heartthe skin of the chicken
Basethe car seat, faintly, forever
Membership

Scent allocation is
a Founding Hog benefit.

The bottles do not exist, so access to them must be tiered. That is not our rule. That is arithmetic.

01

The Standard Hog

Standard Hogs receive standing access to the air surrounding anyone wearing Eau de Hog™. This is included in membership at no additional cost, because it is air, and because no one is wearing it.

Hog Tier 1 — air rights, ambient, non-transferable
02

The Founding Hog

Founding Hogs receive first allocation of every scent, in the exact order they are not produced. Tier 3 receives the air first. The certificates are suitable for framing and have been appraised, each, at $4,000,000. The framing is extra. Net-7.

Founding Hog — first access to the air
Acquisition

Smell like dinner.
Acquire the house.

The portfolio is available in its entirety to one (1) buyer, as-is, where-is, net-7. Every note, every pyramid, every heat lamp. Tim Dillon, acquire us.

Eau de Hog™ house & portfolio  ·  $4,000,000.00  ·  net-7